Great design should transport its viewer into the world of a particular product, service, company or cause. It should influence, encourage, educate, move, propel, provoke, titilate or motivate.
Pixeldance Design is an award-winning graphic design firm in Louisville, KY. With experience in design, photography and copywriting, Pixeldance provides a complete visual communication partner.
With a reputation for clean, fresh designs, Pixeldance can make your next project a success.
Pixeldance Design.
Making Your Message Move.
© 2007 Pixeldance Design. All rights reserved.
Bike Summit Logo
Mayor Abramson’s 2005 Louisville Bicycle Summit needed a logo that spoke to the need for a more bicycle and pedestrian-friendly community. A reference to the bridges includes the Southern Indiana region in the plans. The simple blue and white color scheme suggests blue skies ahead and helped keep the printed pieces within budget.
Elizabeth Ann Warren
Jewelry designer Elizabeth Ann Warren had a distinctive signature, which was developed into a logo for her burgeoning business. The business card places the logo in silver metallic ink against a smooth black background.
Pixeldance Identity
The Pixeldance logo and color scheme were created to suggest creativity, boldness and malleability.
Skinner & Co Identity
Skinner & Co is a film and video production company specializing in documentary filmmaking. The logo was designed to reference letterbox and small screen dimensions. The letterhead repeats a ghosted version of the logo with the center “screen” repositioned each time to represent movement.
Bike Summit Program
The program design for the 2005 Louisville Bicycle Summit fulfilled two needs. The small pocket-sized, uncoated cards outlined the speakers and scheduled events and allowed for note-taking, while the compass clip held the piece together and provided a take-away souvenir for summit participants.
Pitt and Frank Attorneys
To promote one of its specialties, Pitt and Frank, closing attorneys, asked Pixeldance to create a trifold brochure describing 1031 Tax Deferred Exchanges. The trifold brochure is laid out in portrait format so it can be easily stashed, unfolded, in a notebook or binder.
Art! Art! Barking Dog Dance Company Brochures
Art! Art! Barking Dog Dance Company asked Pixeldance to create brochures promoting the modern dance company and its educational programs. A family of two-color, tri-fold brochures was established to accomplish the goal. Two of the brochures were completed before the company had to close its doors when one of its artistic directors moved out of state.
Bike Louisville Plan
The Bike Louisville plan, an outgrowth of the mayor’s 2005 Bicycle Summit, needed to be presented to the public in a friendly, inviting and easy-to-read brochure. Primary colors and minimal text set in a tabbed, easy access booklet did the trick. Pixeldance handled the design and copywriting for the piece.
The Bike Louisville plan was recipient of a 2006 Louisville Graphic Design Association 100 Show Silver Award.
Art! Art! Barking Dog Dance Company
Poster and Postcard
In 2005, Art! Art! Barking Dog Dance Company joined forces with other cultural dance companies to present “Freedom and the Faces of Louisville.” The poster and postcard were designed to honor the multicultural nature of the event. Duotone images of the dancers in three vibrant colors spoke to diversity and kept the printing budget under control.
Fetter Printing
Fetter Printing’s annual calendar features the artwork of children based on a chosen theme. Pixeldance designed the 2002 and 2003 calendars in keeping with each year’s theme: “If I Could Go Anywhere” and “When I Wish Upon a Star.”
Project Women Poster
Although it never reached the printing stage, the Project Women poster remains a popular piece among visitors to this web site. Project Women is an organization devoted to improving the lives of homeless, single mothers and their children by assisting mothers in completing their college education. The poster uses words to create an image of mother and child as one.
Thunder and Reins DVD Cover and Poster
“The Thunder and Reins” DVD cover and poster employ a powerful image of Kentucky Derby racehorses thundering toward the finish line to emphasize the focus of the documentary: the courage, strength and stamina necessary for a jockey to cross the finish line at the head of the pack in the world’s most famous horse race.
Shelbyville: Your Interior Design Destination
To help promote their city, Shelbyville Tourism and the Shelbyville Development Corp decided to focus on the many interior design-oriented shops in their town. Considering that Shelbyville is an easy day or weekend trip from numerous cities, Pixeldance Design created advertising materials, providing both the design and copywriting, to entice those ready for a home decor change to make the trek to “Shelbyville: Your Interior Design Destination.”
2005 OKHT Jersey
The Old Kentucky Home Tour is an annual bicycle ride from Louisville to Bardstown and back. Each year’s jersey is unique. Pixeldance created the 2004, 2005 and 2006 OKHT jerseys.
The 2005 jersey was the recipient of a Louisville Graphic Design Association 100 Show Silver Award.
MS 150 Bicycle Jersey
The MS 150 is a bicycle ride that raises funds for the Kentucky/Southern Indiana chapter of the National Multiple Sclerosis Society. The 2005 award jersey was designed to promote the idea of "reaching for the stars" when it comes to raising money for this great cause.
Hunt Sidway "Balance"
Singer-songwriter Hunt Sidway needed a design for his new release … and he needed a title for it as well. Pixeldance provided both. “Balance” makes use of color and black-and-white photography and a warm color palette to create an inviting and comforting feel.
The Blessing of Peace DVD Cover
“The Blessing of Peace” DVD cover uses a familiar image of peace, the footprints in the sand, to allude to the program’s focus on using one’s faith to eliminate stress.
Thou Shalt Fly Without Wings DVD Cover
For this remastered and remixed DVD of Kentucky Horse Park’s Academy Award-nominated film “Thou Shalt Fly Without Wings,” a somewhat retro design style was incorporated to pay heed to the film’s long history at the horse park.
Not Just Plastic Horses DVD Cover
“Not Just Plastic Horses” is a documentary that chronicles the little-known but well-loved hobby of model horse collecting and showing. The DVD cover prominently features a beautiful model horse with the names of the many breeds represented by the model horse industry ghosted behind it.
BSE Pad
The BSE Pad is a device used to assist women in their monthly breast self-exam. The site, therefore, needed to appeal to women of all ages. Building on the shape of the device itself, the site was designed using circular shapes and feminine yet strong colors.
Jack Fry’s Restaurant
Jack Fry’s Restaurant is a Louisville institution known for its bistro-chic décor and fabulous food. The restaurant’s décor, with its brown walls and vast collection of black-and-white photographs, guided the design of this simple yet sophisticated site.
Motion Athletic
In 2005, a new line of sportswear for the high school and college athlete was developed and marketed under the name Motion Athletic. The client needed a web site that presented its product details in a clean, easy-to-use manner and allowed for online ordering. The site incorporates PHP and MySQL to handle the online ordering and to maintain a database of customers.
Stress Free
“Stress Free: Take Back Your Life” is a video presentation created by Lee Baucom, PhD. It offers practical methods for reducing the level of stress in one’s life. The initial DVD cover and web site design used an eye-catching red with a bold typeface. Later, the client decided to take a more subtle approach to the web site design. The site was redesigned using soothing imagery and a less intense color scheme to focus more on the “free” in “Stress Free.”
Blessing of Peace
“The Blessing of Peace” is a video presentation created by Lee Baucom, M.Div, Th.M., Ph.D., that offers practical methods for reducing stress levels in one’s life. It also provides ways of using one’s faith to eliminate stress. The site is designed to focus on the peace provided through faith.
Skinner and Company
Skinner and Company is a film and video production company that focuses on documentary filmmaking. Building on the corporate identity, the site uses the company logo, a modified movie screen, to encompass the company’s portfolio, including video clips of selected projects.
Shelbyville Brochure
The brochure for Shelbyville, KY builds on the area’s rich tradition as the “Saddlebred Capital of the World.” Offering a history of Shelbyville, as well as a listing of some of its most popular shops and attractions, this brochure is the perfect guide for visitors to the area.
Pixeldance Design created a full-service program package for the Louisville Bicycle Summit, a “paperless” event. The 10-page program created on 4” x 6” cardstock was ingeniously designed with a clock/compass clip as its binder. It was the “talk of the summit” that had over 200 attendees. The summit logo, name tag and postcard were also beautifully designed by Sara Ferebee. I am very pleased to work with such a talented and innovative designer.
Pixeldance also created and produced the Louisville Bicycle Plan that is cleverly designed with the reader in mind. The layout is so eye-catching and unique in addition to being user-friendly that other communities across the nation are emulating it and modeling their bicycle plans after Louisville’s. It is extremely delightful to work with Ms. Ferebee.
Mohammad Nouri
Assistant Director
Louisville Metro Planning & Design Services
Sara Ferebee of Pixeldance Design is quite a talented designer. Her layouts are well designed. I worked with her regularly for about four years during my tenure as the Director of the Old Kentucky Home Tour. In addition to the web design, she created the designs for the tour brochures, t-shirts, bike jerseys, and logo for the tour. She won an award for her bike jersey design for our tour.
She is very proactive and committed to her work. In addition to juggling her other community activities, she will never miss a deadline. Many of the jobs that she takes on are for no-charge (t-shirts for bike rides, etc). She has no problem making requested edits but is also is ready to stand by her design and provide justification as to why the design works.
Sara is very organized and detail oriented. She stays on top of projects and is an excellent communicator. She provides frequent status updates which is a great plus. Once she is assigned a project, there is no need to worry.
I would hire Sara in a minute.
Kathy Schmitt
OKHT Director 2002-2005
PROFILE
After earning her degree in English and Psychology at the University of Louisville, Sara Ferebee studied photography at the Rocky Mountain School of Photography in Missoula, MT. Her work has been exhibited in solo and group shows in both Montana and Kentucky.
In 1997, Sara joined a commercial photography studio as Office Manager and Photo Assistant and quickly transformed herself into the company's Digital Imaging Specialist. During her tenure there, Sara became a skilled web site designer and photo retoucher.
Building on her love of the written word and photography, Sara studied graphic design at Indiana University Southeast, garnering praise for her clean, well-executed, fresh designs. Her skills as a web site designer also won her the opportunity to teach a web design course at IUS.
In 2002, Sara established Pixeldance Design after years of honing her communications skills through writing, editing, photography and design. Pixeldance Design offers full graphic design services to a host of corporate and non-profit clients.
AWARDS AND HONORS
2006 100 Show Silver Award
Louisville Graphic Design Assn
Bike Louisville Brochure
2005 100 Show Silver Award
Louisville Graphic Design Assn
Old Kentucky Home Tour Jersey
2002, 2003 Fetter Printing
Selected to design the annual Fetter Printing calendar
1998 Louie Silver Award
Louisville Orchestra Classical Poster – Digital Illustration
Louisville Science Center
Five photographs on display in “The World Within Us” exhibit
Crescent Hill Old Fashion Fourth of July
Bicycle Ride Tshirt
This bicycle ride through historic Crescent Hill in Louisville, KY features a leisurely excursion through the neighborhood with a history lesson along the way. The two-color t-shirt was designed to celebrate the historic neighborhood and the festive nature of the holiday.
Tour de Mad Dog Bicycle Jersey
The Tour de Mad Dog is a yearlong challenge sponsored by the Louisville Bicycle Club that promotes regular participation in riding "centuries" (100-mile rides). Participants who completed the challenge in 2005 received this colorful jersey, commemorating the experience.
Stress Free: Take Back Your Life DVD Cover
“Stress Free: Take Back Your Life” is a video presentation created by Lee Baucom, Ph.D. It offers practical methods for reducing the level of stress in one’s life. The DVD cover uses an eye-catching red with bold, opposing typefaces to emphasize the seemingly oxymoronic nature of the title.
2004 OKHT Jersey
The Old Kentucky Home Tour is an annual bicycle ride from Louisville to Bardstown and back. Each year’s jersey is unique. Pixeldance created the 2004, 2005 and 2006 OKHT jerseys.
The 2004 jersey features the rolling hills and blue skies of Kentucky.
2006 OKHT Jersey
The Old Kentucky Home Tour is an annual bicycle ride from Louisville to Bardstown and back. Each year’s jersey is unique. Pixeldance created the 2004, 2005 and 2006 OKHT jerseys.
The 2006 jersey features the lyrics to "My Old Kentucky Home" and honors the tradition of music associated with the ride.
